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The new DATA dream team: aligning with and engaging the new data debutantes: sales and marketing

  • Wednesday, June 20, 2018
  • 8:30 AM - 11:30 AM
  • Bell Plaza, 3800 American Blvd W, Suite 1500

Registration


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Abstract  

Billy and Amanda will walk through how successful organizations build strong data discipline into a marketing and sales alignment strategy. Marketing automation, processes, technology and the role of the data science team in helping to drive business synergy will be discussed. We will have an interactive panel discussion to dig deep into techniques and strategies on positioning data as a competitive advantage.

Biography 


Billy Cripe, Former CMO and VP Global Marketing, Bloomthink.com


Billy Cripe is a transformation marketing executive who focuses on data-driven business development and creating new addressable markets. Having spent his entire career in the B2B technology space, he was the VP of Global Marketing at Fidelis Cybersecurity. Prior to Fidelis he was the CMO of Field Nation - a freelance management platform focusing on the on-site technician space - where he grew the organization over 300% in 3 years. Billy is a published author of 2 books on collaboration and is working on his third covering the topic of disruption marketing.



Amanda Isaacson, Sr. Marketing Automation Consultant, Redpath


Amanda is a Sr. Marketing Automation Consultant at Redpath with over 13 years experience building effective and efficient demand generation strategies that drive business growth and customer loyalty. She has worked with a number of large organizations such as Cargill, Lifetouch, MPR News. She has a background working with many of the popular marketing automation platforms and developing solutions for Healthcare, Private Equity, Retail, and Nonprofits.




Agenda

8:30 Registration & Networking

9:00 Opening Remarks

9:15 - 11:30  Presentation

11:30 - 11:45  Open Q&A

 

 

Directions


Bell Plaza

3800 American Blvd W, Suite 1500

Edina MN 55431


Directions to Bell Plaza

 




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