The Premier Organization for Data Professionals


Upcoming events

    • Monday, September 24, 2018
    • 7:30 AM - 4:30 PM
    • Minneapolis Marriott West, 9960 Wayzata Blvd, St. Louis Park

    Presentation Abstract

    Data is not just another resource. It is your most powerful, yet poorly managed and therefore underutilized organizational asset. Data are your sole non-depletable, non-degradable, durable strategic assets, and they are pervasively shared across every organizational area. Lack of talent, barriers in organizational thinking, and seven specific data sins exist as organizational prerequisites to be satisfied before (a measurable) 9 out of 10 organizations can begin to achieve the three primary goals of an organizational data strategy – these are to:


    - Improve your organization’s data.

    - Improve the way your people use data.

    - Improve the way your people use data to achieve your organizational strategy.


    In this manner, your organizational data strategy can be used to best focus your data assets in precise support of your organization's strategic objectives. Once past the prerequisites, organizations must develop a disciplined, repeatable means of improving the data literacy, standards, and supply as business objectives in specific areas that become the foci of subsequent data governance efforts. This process (based on the theory of constraints) is where the strategic data work really occurs as organizations identify prioritized areas where better assets, literacy, and support (data strategy components) can help an organization better achieve specific strategic objectives. Then the process becomes lather, rinse, and repeat. Several complimentary concepts are covered including:


    - A cohesive argument for why data strategy is necessary for effective data governance

    - An overview of prerequisites for effective data strategy, as well as common pitfalls that can detract from its implementation, such as the “Seven Deadly Data Sins”

    - A repeatable process for identifying and removing data constraints

    - The importance of balancing business operations and innovation while doing so



     Peter Aiken, Ph.D.

    Peter Aiken, Ph.D., is a modern-day business guru, widely recognized as one of the top data management authorities worldwide. In a career spanning over 30 years, Peter has revolutionized organizational data management, levying his technical know-how and experience as a speaker, teacher, consultant, and writer into outstanding structural efficiency and profitability for dozens of organizations spanning 20 countries—not to mention an ever-growing library of renowned data management publications. Outside of winning over crowds all across the globe, Peter is the Founding Director of Data Blueprint—a data management consulting firm that’s been putting organizations on the right path to leverage data for competitive advantage and operational excellence since 1999—as well as a former President of the International Data Management Association (DAMA), an Associate Professor of Information Systems at Virginia Commonwealth University, and a passionate horse enthusiast alongside his wife Cathy.


    8:00 - 8:30 am       Registration and Continental Breakfast

    8:30 - 8:45 am       Announcements and Introductions

    8:45 - 10:00 am     Presentation

    10:00 - 10:15 am   Morning Break

    10:15 - 12:00 pm   Presentation

    12:00 - 1:00 pm     Lunch

    1:00 - 2:15 pm       Presentation

    2:15 - 2:30 pm       Afternoon Break

    2:30 - 4:30 pm       Presentation




    • Non DAMA-MN Member Registration – $200.00
    • DAMA-MN Member, Corp Member or Student Registration – $175.00

      For chapter members who have paid corporate or individual dues to DAMA-MN. Register one or more persons. If you want to take advantage of the "Buy 3 get 1 free" deal, use this option to register the paying attendees.

    • DAMA-MN Corp Member - Free one when you Buy 3 Registrations

      Register 3 employees using the DAMA-MN Member option above, then e-mail for a registration code to register the 4th person for free using this option.

    Registration payments are not refundable, but can be used by a different person.

    Pay by credit card on PayPal - You do not need a PayPal account


     Marriot Minneapolis West

    Marriot Minneapolis West



Past events

Wednesday, August 15, 2018 Project Management Methodologies
Wednesday, July 18, 2018 Visualizing Effectively
Wednesday, June 20, 2018 The new DATA dream team: aligning with and engaging the new data debutantes: sales and marketing
Wednesday, May 16, 2018 GDPR: The Seismic Shift in Marketing Analytics
Thursday, April 19, 2018 Why I Ignored Ontology and Graph DB and Why You Shouldn't
Wednesday, March 21, 2018 Blockchain & Data Management Body of Knowledge(DMBOK) Case Study
Wednesday, January 17, 2018 Blockchain - A Distributed Ledger
Wednesday, December 13, 2017 Dr. Phil Shelley: Data And Analytics Modernization To Cloud — Considerations And Reasons To Consider
Wednesday, November 15, 2017 Ellena Schoop: Making the Shift of Data Governance from IT to the Business
Wednesday, October 18, 2017 The October Chapter Meeting has been cancelled
Tuesday, September 19, 2017 2017 DAMA Day - Tom Redman: Data Provocateurs Boot Camp
Wednesday, August 16, 2017 Frank Cerwin - Mastering Master Data Using a Service Operating Model
Wednesday, July 19, 2017 Kent Graziano: Changing the game with Cloud Data Warehousing
Wednesday, June 21, 2017 Sue Habas: Data Lineage
Wednesday, May 17, 2017 Cathy Nolan: Data Privacy
Wednesday, April 19, 2017 Anthony Algmin: Advanced Data Architecture for Big Data, IoT, and Cloud
Wednesday, March 15, 2017 Agile Data: Oxymoron or Complementary?
Wednesday, February 15, 2017 Part 1: Big Data - An overview of tools and capabilities; Part 2: The New DAMA 'Certified Data Management Professional® (CDMP®)' certificate
Wednesday, January 18, 2017 DAMA-MN Board of Directors Meeting - Members Welcome
Wednesday, December 14, 2016 Jay Zaidi: Age of Data
Wednesday, November 16, 2016 Michael Blaha: A Database Reverse Engineering Case Study
Wednesday, October 19, 2016 Missy Wittmann: Roadmap to an Enterprise Logical Data Model
Tuesday, September 20, 2016 2016 DAMA Day - Len Silverston: Drowning in Data, Starving for Wisdom!: How to Apply Wisdom to Traditional as well as New Trends in Information Management
Wednesday, August 17, 2016 Wesley Rhodes: Technologies of Disruption
Wednesday, July 20, 2016 Dalton Cervo: Metadata Management as a Key Component to Data Governance, Data Stewardship, and Data Quality
Wednesday, June 15, 2016 Gordon Everest: Conceptual vs. Logical vs. Physical: Stages of Data Modeling
Wednesday, May 18, 2016 Janet Lichtenberger: Developing and Implementing Policies and Standards to Manage Data as an Enterprise Asset
Wednesday, April 20, 2016 Matt McGivern: Regulated Data Governance in the Financial Sector and BCBS 239
Wednesday, March 16, 2016 Enterprise Data World (EDW) 2016 Preview - 1. Dawn Michels: Metadata Updates - What if We Got It Wrong? 2. Susan Von Fruke: Applying Library and Information Science Disciplines to DMBOK Knowledge Areas
Wednesday, February 17, 2016 Enterprise Data World (EDW) 2016 Preview - Luminita Vollmer: A Data Warehouse Now, Using Methods for the Future
Wednesday, January 20, 2016 DAMA-MN Board of Directors Meeting - Members Welcome
Wednesday, December 16, 2015 Rebecca Frederick: Vendor Risk Management
Wednesday, December 16, 2015 DAMA-MN Chapter Officer Elections
Wednesday, November 18, 2015 Dan McCreary: Modern Metadata Management in the NoSQL World
Wednesday, October 21, 2015 Michele Goetz: Building the Trust Trinity to Lead Data Governance
Monday, September 21, 2015 2015 DAMA Day - Kelle O'Neal: Sustainable Data Governance and Roles & Responsibilities of a Data Management Organization
Wednesday, August 19, 2015 Charlie Vollmer: Powerful Machine Learning Anyone Can Do
Wednesday, July 22, 2015 Michael Scofield: Avoiding Catastrophe When Importing Data and Using It in Your Enterprise
Tuesday, June 16, 2015 Data Modeling with Big Data, NoSQL and other Modern Data Platforms – The Process with Karen Lopez
Wednesday, May 20, 2015 May Meeting Has Been Cancelled
Wednesday, April 15, 2015 Charlie Betz: IT4IT
Wednesday, March 18, 2015 Enterprise Data World Preview
Wednesday, February 18, 2015 DAMA Board of Directors Panel Discussion
Wednesday, January 21, 2015 DAMA Board of Directors Panel Discussion
Wednesday, December 17, 2014 Dan McCreary 2nd Generation NoSQL Databases
Wednesday, November 19, 2014 Matthew Israelson: Back-End Structures & Front End Visualization
Wednesday, October 15, 2014 David Wormald - Semantic Discovery
Monday, September 15, 2014 2014 DAMA Day - David Marco: Demystifying Meta Data Management
Wednesday, August 20, 2014 John Bauer: I like Big Data and I don’t know why
Wednesday, July 16, 2014 Dr. Phil Shelley: BIG DATA
Wednesday, June 18, 2014 Josh More: Job Recon - Using Hacking Skills to Land the Job of your Dream
Wednesday, May 21, 2014 Johnny Gay: Data Modeling Tool Tips and Techniques & Gordon Everest: Test your Data Modeling Skills
Wednesday, April 16, 2014 Luminita Vollmer: Title: The EIM Reference Architecture – A journey to the center of the Enterprise
Wednesday, March 19, 2014 Billy Cripe: Social Competitive Intelligence - Putting Data Insights Into Action
Wednesday, February 19, 2014 Ross McNeely: Data Modeling with Graph Databases
Wednesday, January 15, 2014 Dave Haertzen: "Data Structures for Analytics" and "Modeling Your Customer"
Wednesday, December 18, 2013 Saeed Rahimi: NoSQL 101: Big Data Analytics – Scrub with Pig, Store in HBase, And Analyze with Hive
Wednesday, November 20, 2013 Linda Finley: Definition and Practical Value of Business Architecture
Wednesday, October 16, 2013 Deepak Bhaskar: Data Governance and Data Quality programs: Better Outcomes, Worthwhile Change, for Any Organization
Monday, September 16, 2013 2013 DAMA Day - Danette McGilvray: Increasing Project Success through Data Quality and Governance
Wednesday, August 21, 2013 Lillian Pierson: The Data Revolution - From Data Science and Big Data to the Geospatial Revolution and Digital Humanitarian Response
Wednesday, July 17, 2013 Josh More: Lean Security: Practical Uses in the Real World
Wednesday, June 19, 2013 Billy Cripe: Building Collaboration With Intelligent Unstructured Data Management
Wednesday, May 15, 2013 Data Visualization: Converting Raw Data to Useful Information
Wednesday, April 17, 2013 Program To Be Announced
Wednesday, March 20, 2013 1. Abstract - Creating and Selling an Enterprise Information Management Strategy 2. Abstract - Data Architecture and Data Governance - The Not so Siamese Twins in IT
Wednesday, February 20, 2013 Why Should Business Invest in Data?
Wednesday, January 16, 2013 1. Abstract - Data Governance and Data Quality at the Minnesota Pollution Control Agency 2. Abstract - Profitable Analytics
Wednesday, November 21, 2012 Lean Security and Data Governance - An Evolutionary Tale
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