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The Process-Data Connection - How Concept Modeling Supports Process and Architecture Work

  • Wednesday, February 17, 2021
  • 10:00 AM - 12:00 PM
  • See Remote Meeting Instructions Below


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Whether you call it a conceptual data model, a domain map, a business object model, or even a “thing model,” a concept model is invaluable to process and architecture initiatives. Why? Because processes, capabilities, and solutions act on “things” – Settle Claim, Register Unit, Resolve Service Issue, and so on. Those things are usually “entities” or “objects” in the concept model, and clarity on “what is one of these things?” contributes immensely to clarity on what the corresponding processes are.

After introducing methods to get people, even C-level executives, engaged in concept modelling, we’ll introduce guidelines to ensure proper naming and definition of entities/concepts/business objects. We’ll also see that success depends on recognising that a concept model is a description of a business, not a description of a database. Another key – don’t call it a data model!

Drawing on almost forty years of successful modelling, on projects of every size and type, this session introduces proven techniques backed up with current, real-life examples.

Topics include:

·        Concept modelling essentials – things, facts about things, and the policies and rules governing things

·        “Guerrilla modelling” – how to get started on concept modelling without anyone realising it

·        Practical examples of concept modelling supporting process and architecture work

This is an expanded and updated version of a session delivered in London at the 2019 Enterprise Architecture and Business Process Management conference, where it was the highest-rated presentation.


With 40 years of experience as a self-employed consultant, Alec Sharp has provided data modelling, business analysis, business process change, and facilitation expertise at major organisations around the globe. Recent assignments include project recovery and organisational change. He is also a popular speaker, mixing content and insight with irreverence and humour. Among his many top-rated presentations are “The Lost Art of Conceptual Modelling – Where Did it All Go Wrong?,” “The Human Side of Data Modelling – Communicating With Stakeholders and Other Mere Mortals,” “Getting Traction for ‘Data’ – What the Experts Forget,” and “Adventures in Reverse Engineering – What You’ve Got, and Why You Don’t Like It.” Alec’s 90-minute briefing “Five Things You Need to Know About Business Processes” has been delivered to senior executives at major organisations around the globe. His book “Workflow Modeling” is a consistent best seller in the Business Process Change field and is widely used as an MBA text and consulting guide. He was awarded DAMA’s Professional Achievement Award, a global award given to one professional a year for contributions to the Data Management profession.

Alec's popular workshops “Business-Oriented Data Modelling,” “Advanced Data Modelling,” “Working With Business Processes,” “Advanced Business Process Techniques,” and “Requirements Modelling,” are conducted (pre-COVID) on multiple continents each year, at many of the world's best-known organisations. His classes, now available virtually, are practical and energetic, consistently earning “excellent” ratings.



9:00 Opening Remarks
9:15 - 11:30  Presentation

11:30 - 11:45  Open Q&A


Remote Meeting

DAMA February Meeting

Hosted by DAMA Facilitator


Wednesday, Feb 17, 2021 8:30 am | 3 hours | (UTC-06:00) Central Time (US & Canada)

Meeting number: 182 196 6031

Password: 123456

Join by video system

Dial 1821966031@webex.com

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+1-408-418-9388 United States Toll

Access code: 182 196 6031

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